General

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the…

We are fast approaching the one-year mark since our lives were forever changed by a microscopic bug. Many businesses have succumbed, plenty are still hanging on, and a select few…

The Sales Funnel concept is increasingly being replaced by a new concept in customer acquisition – the Revenue Flywheel. I know because the term keeps coming up in casual conversation…

I don’t have to tell you that times are freaking crazy right now. But out of this chaos will spring new ideas that will undoubtedly change the world for the…

Like many of you, I have been watching my kids doing online school as the Covid lockdown continues. I’ve also watched other families’ and friends’ kids doing online college. It’s…

In the 2015 film Focus starring Will Smith, his character Nicky explains to his apprentice, played by Margot Robbie, how he gets people to trust him and the telltale signs…

Anyone with an interest in sales and marketing success, which should literally be everyone reading this, knows that social media marketing is still HOT. I also know that many reading…

Have you been hearing a lot of this in marketing lately?: “We’re all in this together.” “Stay safe.” “The new normal.” “We care.” I find this this over-earnest, kumbaya-vibe messaging…

“OK, Boomer.” That snarky Gen Z/Millenial comeback to the shade thrown at them by older people means “you are clueless about what’s hip and relevant.” I am pretty sure no…

Welcome to the end of December. Otherwise known as “stuff my face and take a nap” season. Now there isn’t anything wrong with taking a break, reconnecting with family and…