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Absolutely Priceless – The Power Words Which Matter Most in Social Media

September 3, 2020
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Anyone with an interest in sales and marketing success, which should literally be everyone reading this, knows that social media marketing is still HOT.
I also know that many reading this don’t do much of it!
One of the excuses is time, as in not enough. Another […]

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PPP Ripple Effect – What’s Coming

October 30, 2021
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The Paycheck Protection Program and its sister programs such as the EIDL were promoted to help keep businesses and their employees afloat for a few months while the Covid pandemic was brought under control.

Ironically, that PPP and other stimulus money may have done a lot more harm […]

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How to NOT perfectly mess up your most powerful revenue source.

February 15, 2021
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“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

If you are an experienced salesperson or sales consultant then you know […]

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Grow-vid, not Covid

February 13, 2021
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We are fast approaching the one-year mark since our lives were forever changed by a microscopic bug. Many businesses have succumbed, plenty are still hanging on, and a select few are even thriving. 

While the Wal-Marts and Amazons of the world were primed to do […]

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How to Get your Revenue Flywheel spinning for 2021

January 6, 2021
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The Sales Funnel concept is increasingly being replaced by a new concept in customer acquisition – the Revenue Flywheel. I know because the term keeps coming up in casual conversation with a few private equity folks I work with, and at first I was like, “huh?

Then I remembered […]

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Want to change the world?

October 13, 2020
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I don’t have to tell you that times are freaking crazy right now. But out of this chaos will spring new ideas that will undoubtedly change the world for the better.

These are mostly driven by the free market. In other words, good ol’ capitalistic: “find a […]

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These 5 skills I learned from getting my PILOT license are more useful than my college degree. 

September 17, 2020
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Like many of you, I have been watching my kids doing online school as the Covid lockdown continues. I’ve also watched other families’ and friends’ kids doing online college. It’s provided me with a real good look at what is being taught, both the good and […]

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The Origin of Mirroring – Gauchais Reaction

September 9, 2020
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In the 2015 film Focus starring Will Smith, his character Nicky explains to his apprentice, played by Margot Robbie, how he gets people to trust him and the telltale signs they have bought in:
You know you got ’em when they start to unconsciously mimic you. A head […]

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BREAK THE PATTERN! Why “pattern interrupts” are so important in this time of overstimulation and COVID

August 14, 2020
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Have you been hearing a lot of this in marketing lately?:

“We’re all in this together.”

“Stay safe.”

“The new normal.”

“We care.”

I find this this over-earnest, kumbaya-vibe messaging a bit tiresome, especially coming from big brands. They don’t know us personally, so […]

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Are You Ready for the Baby Boomer Retirement Tsunami?

February 5, 2020
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“OK, Boomer.”

That snarky Gen Z/Millenial comeback to the shade thrown at them by older people means “you are clueless about what’s hip and relevant.” I am pretty sure no Baby Boomer has actually been offended by this, as they are anything but clueless or irrelevant […]

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