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“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg
If you are an experienced salesperson or sales consultant then you know […]
We are fast approaching the one-year mark since our lives were forever changed by a microscopic bug. Many businesses have succumbed, plenty are still hanging on, and a select few are even thriving.
While the Wal-Marts and Amazons of the world were primed to do […]
The Sales Funnel concept is increasingly being replaced by a new concept in customer acquisition – the Revenue Flywheel. I know because the term keeps coming up in casual conversation with a few private equity folks I work with, and at first I was like, “huh?
Then I remembered […]
I don’t have to tell you that times are freaking crazy right now. But out of this chaos will spring new ideas that will undoubtedly change the world for the better.
These are mostly driven by the free market. In other words, good ol’ capitalistic: “find a […]
Like many of you, I have been watching my kids doing online school as the Covid lockdown continues. I’ve also watched other families’ and friends’ kids doing online college. It’s provided me with a real good look at what is being taught, both the good and […]
In the 2015 film Focus starring Will Smith, his character Nicky explains to his apprentice, played by Margot Robbie, how he gets people to trust him and the telltale signs they have bought in:
You know you got ’em when they start to unconsciously mimic you. A head […]
Anyone with an interest in sales and marketing success, which should literally be everyone reading this, knows that social media marketing is still HOT.
I also know that many reading this don’t do much of it!
One of the excuses is time, as in not enough. Another […]
Have you been hearing a lot of this in marketing lately?:
“We’re all in this together.”
“Stay safe.”
“The new normal.”
“We care.”
I find this this over-earnest, kumbaya-vibe messaging a bit tiresome, especially coming from big brands. They don’t know us personally, so […]
“OK, Boomer.”
That snarky Gen Z/Millenial comeback to the shade thrown at them by older people means “you are clueless about what’s hip and relevant.” I am pretty sure no Baby Boomer has actually been offended by this, as they are anything but clueless or irrelevant […]
Welcome to the end of December. Otherwise known as “stuff my face and take a nap” season.
Now there isn’t anything wrong with taking a break, reconnecting with family and friends, and enjoying the delicious food and drink that accompanies the season. I am all for it […]
