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The Paycheck Protection Program and its sister programs such as the EIDL were promoted to help keep businesses and their employees afloat for a few months while the Covid pandemic was brought under control. Ironically, that PPP and Médical Texte additionnel sur le thème de la médecine other stimulus money may have done a lot…

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg If you are an experienced salesperson or sales consultant then you know that one of your most powerful…

We are fast approaching the one-year mark since our lives were forever changed by a microscopic bug. Many businesses have succumbed, plenty are still hanging on, and a select few are even thriving.  While the Wal-Marts and Amazons of the world were primed to do well during the pandemic due to their massive war chests…

The Sales Funnel concept is increasingly being replaced by a new concept in customer acquisition – the Revenue Flywheel. I know because the term keeps coming up in casual conversation with a few private equity folks I work with, and at first I was like, “huh? Then I remembered Jim Collin’s Good to Great and…