My Blog

Have you been hearing a lot of this in marketing lately?: “We’re all in this together.” “Stay safe.” “The new normal.” “We care.” I find this this over-earnest, kumbaya-vibe messaging a bit tiresome, especially coming from big brands. They don’t know us personally, so they couldn’t possibly care that much.…

“OK, Boomer.” That snarky Gen Z/Millenial comeback to the shade thrown at them by older people means “you are clueless about what’s hip and relevant.” I am pretty sure no Baby Boomer has actually been offended by this, as they are anything but clueless or irrelevant, but the news media…

Welcome to the end of December. Otherwise known as “stuff my face and take a nap” season. Now there isn’t anything wrong with taking a break, reconnecting with family and friends, and enjoying the delicious food and drink that accompanies the season. I am all for it and consider the…

Who is responsible for the success of your business? The politically correct b.s. answer is always “oh it’s a team effort blah blah blah.” But let’s face it: if you founded it, most likely it’s YOU, or perhaps you and a partner, who actually made it happen. You were just…