Authority Selling: Don’t Like Me? Who Cares? You Will Buy Because You Respect Me
https://volohaus.com/wp-content/uploads/2014/06/authority.jpg 295 232 Shaun Alger Shaun Alger https://volohaus.com/wp-content/uploads/2023/02/cropped-shaun-alger-96x96.jpegDon’t Like Me? Who Cares? You Will Buy Because You Respect Me A lot has been written about building rapport and getting prospects to like you when selling them. This is all well and good, but it has led to, in my experience, an excessive swing towards being all buddy-buddy…
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