Masonry Blog

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      Be the Viagra of Sales
      400 400 Shaun Alger

      Viagra is touted for making powerhouses in the bedroom. If only there was a Viagra for each area of life, like business. Just pop a pill and…voila! But we all know it’s not that easy. Making big money takes work.…

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      Marketing is Dead: Long Live Lead Generation
      400 266 Shaun Alger

      Before marketers get all in a tizzy over the headline, let me clarify. First, I am a marketer, so I am not advocating putting me out of business. But, I think marketers would perform better if they repeated a single…

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      Dealing with Low Performers in Sales: Are You Too Harsh?
      400 266 Shaun Alger

      Sometimes, despite everyone’s best efforts, a salesperson just isn’t cutting it. The approaches to solve this vary, but they tend to be extreme on both ends of the spectrum: either too harsh, or too soft. When it comes to dealing…

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      Why 50 to 70 Percent of Salespeople Stink
      265 400 Shaun Alger

      Received this in the mail this week. Thought I would share it (with Jerry’s permission) as it illuminates exactly what is wrong with most salespeople. “We all sell something in business. When I see the amounts of money spent on…

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      Authority Selling: Don’t Like Me? Who Cares? You Will Buy Because You Respect Me
      295 232 Shaun Alger

      Don’t Like Me? Who Cares? You Will Buy Because You Respect Me A lot has been written about building rapport and getting prospects to like you when selling them. This is all well and good, but it has led to,…

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      How to Sell to Top Influencers
      296 221 Shaun Alger

      How would you like to pitch one person and get steady, repeated sales from many people from this? Rhetorical question, of course. The secret to achieve this is to sell to “influencers,” otherwise known as “opinion leaders” — those personalities…

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      Dumb Sh&# Sales Managers Say
      293 195 Shaun Alger

      The only thing worse than a poorly performing sales team is an idiot manager whose constant delivery of counterproductive messages is the primary cause of the sales team’s failure. There, I said it. Not to let bad salespeople off the…

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      Hire Sales Athletes and Win!
      196 295 Shaun Alger

      With awe-inspiring performances and unbreakable spirit, athletes are spectacular sellers. Pitchman Michael Jordan sold millions of gym shoes and briefs for Nike and Hanes. Blake Griffin made KIAs cool. Olympian Michael Phelps made Subway meals seem like nectar of the…

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      Salespeople and Paperwork – Why the Hate?
      294 215 Shaun Alger

      Invoices, order forms, expense reports, sales reports, appointment logs, credit applications – it doesn’t matter. If it’s a piece of paper work, your salespeople don’t like it and probably whine like hell about it. Paperwork is usually slow to come…

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      5 New Ways to Grow Revenue in 2014
      294 196 Shaun Alger

      In business, you adapt or you eventually fade away. Part of this, however, is knowing what to do in order to adapt successfully, and this is where a lot of business owners simply come up short. In this post, I…

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