My Blog

Viagra is touted for making powerhouses in the bedroom. If only there was a Viagra for each area of life, like business. Just pop a pill and…voila! But we all know it’s not that easy. Making big money takes work. Still, sales can be sexy…right? If sales has become a grind for you and your…

Before marketers get all in a tizzy over the headline, let me clarify. First, I am a marketer, so I am not advocating putting me out of business. But, I think marketers would perform better if they repeated a single mantra while when building and executing a campaign: “My job is to generate leads.” Not:…

Sometimes, despite everyone’s best efforts, a salesperson just isn’t cutting it. The approaches to solve this vary, but they tend to be extreme on both ends of the spectrum: either too harsh, or too soft. When it comes to dealing with subpar performers, the best approach is usually to get to the point and act…

Received this in the mail this week. Thought I would share it (with Jerry’s permission) as it illuminates exactly what is wrong with most salespeople. “We all sell something in business. When I see the amounts of money spent on marketing every year, and then look at what happens with leads once a company receives…